Agnetha's 'A' destined to do well internationally

Swedens MUSIKINDUSTRIN´S AGNETHA ARTICLE

 

Agnetha Fältskog again world priority

There is frantic activity both around and inside Jörgen Elofsson's house with home studio out in Lidingö. A large Australian film crew is on site to do a feature about Agnetha Fältskog's comeback for Australia's biggest television show. On the large terrace, with views down to the beach, Agnetha Fältskog is dancing along with the female presenter for the cameras. Agnetha smiling happily and seems very comfortable in the situation.Jorgen;" Had someone told me when I was younger that one day in the future  I would have chance to make an album with Agnetha Fältskog and then sit in my studio and see how she is dancing to one of my songs on my patio, I had thought that the person was completely insane, laughs Jörgen Elofsson, who along with me and co-producer Peter Nordahl is sitting in the studio and with surprise are considering the spectacular scene".'My Colouring Book' sold one million copies, 'A' will sell more

In Jörgen's kitchen resides Universal Music's international promotions manager. While she was bewatching film activities in the house, she is talking in the cell phone - while she constantly checks her incoming mail to synchronize even the next week's program in London, where Agnetha and company this weekend goes to process not only the English audience, but basically the whole world. In connection with Agnetha Fältskog's latest album My Colouring Book [Warner Music], released in 2004, was carried out for various reasons, not some international promotional campaign on the same level. Nevertheless, the album sold nearly one million copies. The recent years for ex MAMMA MIA! THE MOVIE (2008) boosted interest into ABBA members´destiny - that can reasonably be expected to increase further after the opening of ABBA THE MUSEUM in Stockholm in May - may, coupled with the new album's qualities, backing of the project, and not least Agnetha´s own personal commitment, to do A to an even greater global success.

World priority

The basis of the extensive global launch of the new comeback album was already laid when Jörgen Elofsson featured recording plans for Universal Music's top global executives at a meeting in Los Angeles at the beginning of the year. To Elofsson's Stronger (What Does not Kill You) by Kelly Clarkson at the same time was number one on the charts in both the U.S. and the rest of the world created the course extra good conditions for licensing of the album and appeared understood even a little extra to make it to the world priority it is now for the record company.Last week was named When You Really Love Someone by BBC2 in the UK Single Of The Week and the single is now climbing on several charts around the world. Jorgen: "It's especially England that appeal to both the record company, Agnetha and us,  so right now it's incredibly exciting"  This home has been a little quiet, but Agnetha has done plenty. The BBC, for example, was here and filmed last week. They are making a documentary about Agnetha, which will be shown at prime time in England and eventually also will be screened in other countries, including here in Sweden. Additionally, she will be on the cover of the next issue of music magazine Q!

Next week  Agnetha is in London for promotional and television appearances. Radio, television and newspapers from the U.S., Australia and Europe fly there. Jorgen: "The big  interest is also noticed in advance orders for the album, says Jörgen. It's the album that will sell, and it actually looks good in the whole world!"The album A is owned by the newly formed partnership Triple A, jointly by Agnetha, Jorgen and Peter.Jorgen: "It seemed as if the stars were right when we met, says Peter with a smile. We feel all the time how the pieces fall into place. We are on the right place, continues Jörgen. This is meant to be."When Jorgen Elofsson and Peter Nordahl enter the living room  also  to be interviewed by the TV team from Australia, I get the privilege to listen to the whole upcoming album for a second time - the first time was a few weeks ago at an exclusive pre-listening to a number of selected music journalists. It's hard to resist Agnetha´s reborn voice, the grand arrangements and the magnificent production of the new song material. Although Agnetha herself only has participated  in the song writing process only on the closing track of the album, the whole album really feels  like her´s. It is personal. Strong. When Agnetha thencomes into the studio to greet me, I honestly get starstruck as I have not been since ... ever? Agnetha listens patiently to my long exposition of superlatives about the album and look sincerely happy. Afterwards, I remember almost not a single word she said, in addition to her warm "thank you".